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  • Writer's pictureOanh Kim

From Mindfulness to Automation: An Entrepreneur's Journey to Success and Sustainability

"Time is a limited resource that we must value and use wisely." - Yasmine Khater

In this interview, we speak with Yasmine. She is an entrepreneur who shares her personal journey of self-discovery. As well as the impact of mindfulness on her business success.


Yasmine discusses the importance of balancing the demands of running a successful business. While also being mindful of herself and her team. As well as how automation has helped reduce the company's environmental footprint.


Yasmine also shares her passion for helping leaders and companies save time. She will share advice for entrepreneurs looking to become more efficient and profitable. As well, looking to create a positive impact while achieving their goals.


Can you share with us a little about your journey as a mindful entrepreneur and how you've seen the impact of this mindset on the success of your business?


When I started as an entrepreneur. I never realised it would be one of the most challenging experiences. An experience that would need personal development and self-discovery. Growing up in a cross-cultural home left me with numerous challenges. I questioned my worth and abilities. As I embarked on my entrepreneurial journey. I began to realise that these struggles were simply a result of negative programming. Programs I had been running for years.


One of my biggest challenges was being dyslexic. It made it difficult for me to grasp certain concepts easily. Instead of letting this setback define me. I used it as motivation to try harder and push myself beyond my limits.This has taught me the importance of persistence and grit. All which are crucial qualities for any successful entrepreneur.


As I delved deeper into personal development. I learned the value of mindfulness and compassion towards myself and others. I began to let go of my negative self-talk and replace it with positive affirmations. This helped me to overcome my insecurities.


By practising mindfulness and self-compassion. I have been able to create a positive work environment for my team and provide exceptional service to my clients.


My journey has taught me the importance of self-awareness, perseverance, and compassion. These qualities have been instrumental in the success of my business. As well has enabled me to create a positive impact in the lives of those around me.


How do you balance being mindful with the demands and pressures of running a successful business?


I believe it is crucial to find your balance when building your version of a successful business. To strike this balance, I recommend setting clear and achievable goals at various levels. One effective strategy is to establish sales growth goals that are attainable, along with stretch goals that are slightly more challenging, but still within reach. Additionally, big audacious goals that require significant effort and perseverance can also be set. This multi-tiered approach provides a degree of flexibility that enables teams to work in a more mindful manner without undue pressure.


Purpose-driven work is also critical in maintaining balance. By aligning our efforts with a clear sense of purpose, we can stay motivated, focused, and committed to achieving our goals. This approach allows us to remain mindful while also ensuring our well-being is in check. Ultimately, finding the right balance between mindfulness and business success requires careful planning, dedication, and a steadfast commitment to making a positive impact.


What motivates you to assist leaders and organizations in saving time?


At the core of my passion for helping leaders and companies save time lies a deeply personal experience. When I was 21 my father was diagnosed with 4th stage cancer. I wanted to make the most of the time we had left. I remember watching the bucket list, thinking of all the things he missed out on. He made me realise he had lived a rich life. Seeing him take his last breath in the hospital, I realised that time was precious. It is a limited resource that we must value and use wisely.

This life-changing experience sparked a personal journey to maximise my own time. It got me to obsess about optimising the systems and processes that govern our lives. I delved into the world of automation, digitisation, and time management. This helped me see firsthand the transformative impact of these strategies. My life and business completely changed. Not only did I improve my results, but had a 360 degree turn to my mental health.


As I work with business leaders to improve their performance, I prioritize the goal of saving time. I help them learn how to develop effective communication strategies that streamline their interactions and reduce stress. By implementing systems and structures, I enable them to focus on execution, freeing up valuable time and resources. Ultimately, my motivation to assist leaders and organizations in saving time is driven by a deep appreciation for the precious gift that is our time on this earth.

Automation has been a game-changer for many businesses. How have you incorporated automation into your company to reduce its environmental footprint while increasing efficiency?


I care about the planet. I am always looking for ways to incorporate environmentally-friendly practices into my business. One of the most impactful changes I have made is to integrate automation into our operations. By doing so, we have not only increased our efficiency. But we have also significantly reduced our environmental footprint.

Through automation, we streamlined our processes and cut the use of paper. This has helped us to cut our waste and promote a more sustainable way of doing business. Additionally, we have implemented digital communication tools that allow us to collaborate remotely. This reduces unnecessary travel and cuts down on transportation emissions.


In addition to these measures. We have also invested in energy-efficient equipment and lighting. This has not only helped us to reduce our energy consumption. But it has also resulted in significant cost savings on our utility bills.


Overall, we are proud of the positive impact that automation has had on our business and the environment. By taking small steps towards sustainability. We are doing our part to create a better future for generations to come.


What advice would you give to other entrepreneurs who are interested in becoming more efficient and profitable but don't know where to start?


To entrepreneurs who are interested in becoming more efficient and profitable. My advice is to focus on developing your sales skills and learning about systems. Selling is a fundamental aspect of business that cannot be overlooked.


Selling is a learnable skill. It requires a certain level of influence and persuasion. However, many entrepreneurs tend to shy away from sales. Instead they focus solely on building their business.


It's important to recognise that hard work alone won't necessarily lead to success. Instead, you need to focus on working smart by prioritising the right things. For example, if you find that you're sending out hundreds of emails with no response. It may be time to learn how to craft stories that sell to increase your chances of success. By doing so, you can leverage your time and streamline your sales process.


Also besides sales skills, learning how to manage your time as a business owner is crucial. You have limited resources, so building systems is crucial to becoming more efficient and profitable. Systems can help you leverage your time, labor, and resources.


So that you can increase productivity, cut stress and streamline operations. By mastering systems, you can create a more scalable business that can grow and thrive over time. Remember, every small improvement you make compounds and has a significant difference in your success. So, start small, stay focused, and keep learning and growing.


As an entrepreneur, what are your hopes for the future of business? How we can have less burnt out business leaders and teams fitting into that vision?


As an entrepreneur, my hope for the future of business is to see a world where there are healthy leaders and teams. Alot of leaders believe that high performance means sacrificing certain things. A big part of that leads to mental and physical health impacts.


I believe that this can be accomplished through mindfulness practices. That allows individuals to be fully present and focused on the task at hand. While also promoting stress reduction and well-being.


To achieve this vision, it is crucial for business leaders to learn skills that will save them time and stress. This means slowing down to speed up. To have time for mindfulness practices like meditation, walking and deep breathing exercises. As well as creating a culture of balance and self-care within the workplace.


I also believe in incorporating systems and automation into business operations. So that you can reduce burnout and promote mindfulness. By minimising manual labour required. Teams can have more time and energy to focus on strategic thinking and creativity. Which leads to increased job satisfaction and a healthier work-life balance.


Ultimately, my hope is that by prioritising mindfulness and self-care within the workplace. We can create a world where business leaders and teams are able to thrive both personally and professionally. While also making a positive impact on the world.


Yasmine Khater

Yasmine Khater enables leaders to connect, stand out, and sell their ideas with ease. All while inspiring their team, attracting more clients, growing their business (and careers).


For the past decade, Yasmine has been helping train senior leaders and sales teams. From across 75+ Fortune 500 companies and governments learn how to craft and share persuasive stories that sell.


Armed with a degree in psychology and communications. She is an aspiring “armchair” neuroscientist. Who loves to study how to improve sales by applying science to the brain.


As the lead researcher and Head Story Coach at the Sales Story Method. Yasmine is dedicated to helping others learn how to sell with authenticity and impact.


Contact: yasmine@salesstorymethod.com

Instagram: salesstorymethod

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